Aircall came with a big concern. How could they make their brand more recognizable. Indeed, at the time,
their logo was similar of whatsapp’s one.
Muxu was in charge of creating the new brand identity.
Aircall saw the value of motion in explaining how Muxu crafted this new identity.
Our goal with this video, was to touch two targets:
- Aircall’s users by letting them know the shift in identity
- A more qualified target, attracted by the process of creation of the new brand