Amazon came to us with a special project: create and animate an advent calendar showing Santa in numerous situations.
The challenge was to create 24 animations in 10 days for a social media campaign.
Thanks to Julie Benhaim, we were able to complete the task.
This ad campaign was a success for Amazon. Indeed, with the regular posts, Amazon was able to capitalize on the strength of social media:
Digital presence, engagement and time spent by the user on the app.
Thanks to our animations, the user wanted to came back every day to see what was Santa going to do in the next episode!
A peak of traffic was also observed because each animation was displayed on the site with a christmas gift idea.