Being a brand new human ressources tool, Lattice needed easy to understand videos to get known. The aim of the animations were to increase the brand awareness, get people interested in Lattice.
Also, Lattice wanted video tutorials to allow prospects to get familiarized with the new features of the platform. These animations are used on the official Lattice’s website and on few social media. It allowed the website to be better ranked in the Google results thanks to the use of videos.