Eero
A brand evolution video bridging Eero's consumer and business worlds
Year
2026
Scope
Launch Video
Client
Eero
Duration
3 weeks
A brand evolution video revealing Eero's next chapter across two connected worlds: consumer WiFi and business networking.
Challenge
We partnered with Idol to reveal the evolution of eero's brand across two closely connected worlds: their consumer mesh WiFi that made them a household name, and their fast-growing business and enterprise offering. The challenge was clear: showcase the transformation of both brands in a single, cohesive story without making one feel like an afterthought to the other. Consumer and enterprise audiences expect different tones and different visual cues, but Eero's promise remains the same across both, reliable, effortless connectivity. The video needed to honor that shared DNA while giving each side of the business its own moment to shine.
Challenge
We partnered with Idol to reveal the evolution of eero's brand across two closely connected worlds: their consumer mesh WiFi that made them a household name, and their fast-growing business and enterprise offering. The challenge was clear: showcase the transformation of both brands in a single, cohesive story without making one feel like an afterthought to the other. Consumer and enterprise audiences expect different tones and different visual cues, but Eero's promise remains the same across both, reliable, effortless connectivity. The video needed to honor that shared DNA while giving each side of the business its own moment to shine.
Solution
Through unified motion design and a shared visual language, we created a brand evolution video that bridges both worlds with intention. Every scene was crafted to reinforce a single, unified identity while flexing seamlessly between the warmth of a family at home and the precision of a business running mission-critical networks. Considered pacing, deliberate color transitions, and rhythm shifts signaled the evolution between audiences without ever feeling like two separate videos stitched together.
Solution
Through unified motion design and a shared visual language, we created a brand evolution video that bridges both worlds with intention. Every scene was crafted to reinforce a single, unified identity while flexing seamlessly between the warmth of a family at home and the precision of a business running mission-critical networks. Considered pacing, deliberate color transitions, and rhythm shifts signaled the evolution between audiences without ever feeling like two separate videos stitched together.
Result
The result is a brand evolution video that establishes a unified visual foundation for Eero, one that scales effortlessly from the living room to the enterprise. It positions the brand for its next chapter of growth across both consumer and business markets, proving that two products can evolve together without losing what makes each one essential.
Result
The result is a brand evolution video that establishes a unified visual foundation for Eero, one that scales effortlessly from the living room to the enterprise. It positions the brand for its next chapter of growth across both consumer and business markets, proving that two products can evolve together without losing what makes each one essential.