The mission Spendesk commissioned Muxu.Muxu's studio for was the rebranding of the website,
including a video explaining how the main features work and various animations allowing the users to have a more entertaining,
fluid and seamless experience.
The interesting part of these animations was that they could also be used in social media posts, but in newsletters too!
A newsletter video content has more chances to be followed by a required action.
This project was the first time we used the Bodymovin script: In a few words, a way to translate animations into code.
Why ? this type of format allows the web developer to interact with it while creating the website.
The animations are smoother and way lighter than a GIF or MP4 file.