Airup —  3D Product Video


Possimpible Studio


Animation, Art Direction, 3D Product Video



Airup, a German company who introduced the world's first hydration system that flavors water through scent alone revealed their latest water bottle.
Airup new water bottle is very different from the previous ones Airup released: it's brand universe is darker, bolder. 

Being big fans of Airup's product, we decided to take advantage of this release to create a 3D Product Video around Airup's new water bottle.
We started the process by trying to understand the brand universe around this product. Once we knew what look and feel we wanted to give our video, we started the modeling, texturing and lighting process.

The lighting, texturing and compositing were the three main aspects of the video we focused on, as one of our success metrics was to make the bottle as realistic as possible, to incite the viewer to purchase a bottle for him/herself to feel and admire the product in real life.

The use of 3D in the video allows for dynamic camera angles and close-ups that highlight the bottle's design elements. Our goal was to flawlessly captures the interplay of light and shadows on the bottle's surface, showcasing its sleek finish and enhancing its aesthetic appeal. The stunning visual effects make viewers yearn to hold and experience the bottle's elegance and functionality firsthand.

Our expertise in 3D visualization we believe breathes life into the product, creating an emotional connection with the audience. The video sparks a desire to own the Airup water bottle, positioning it as a must-have accessory for those seeking a blend of style, quality, and innovation.

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