PayFit came to us with the following goal:
present PayFit as an expert in their field through employee interviews playing with a popular social media format.
The challenge for Thomas Dimajo, the designer with whom we worked with was to create a guideline specially for this format.
The other challenge was to create simple yet impacting animations
which they could be understood and used by non motion design profesionnals.
The purpose for PayFit was also to get a template project which they could use and modify for other videos.