Our friends over at Trace reached out to us with the goal of creating a product video that will attract finance teams' members for their big launch.
Trace wanted an impactful, positive video, that demonstrates how their product is a game changer for companies' finance teams.
The choice of the music was really important. In our research, we came across great songs but they were too generic to match the vibe Trace was after. We finally found the song that would perfectly support Trace's message: Trendsetter by Guesthouse
Trace being a complex multi layered product, the biggest challenge was to understand how the product work and how we could show in a single video all the features the product offers.
Thanks to the collaboration of Trace's team, we were able to come up with a story that made sense for Trace's target audience: finance teams in particular, and employees in a more general way.